Google AdWords – Optimally position ads on all screens

If you are dealing with Google AdWords, it is important to understand the different screen sizes and their impact on the visibility of your ads. User interaction varies greatly depending on whether they are browsing on a computer, smartphone, or tablet. In this guide, I will explain how ads are distributed across the respective devices and how you can adjust your AdWords strategy accordingly to achieve the best results.

Key Insights

The positioning of AdWords ads varies according to screen size. On desktop computers, you have up to 11 ad placements available, while mobile devices can significantly restrict visibility. Effectively, companies that rely heavily on mobile searches should adjust their strategies to secure the desired placements.

Step-by-Step Guide

1. Analyze the Position Distribution on Desktops

To develop a solid understanding of AdWords, start by analyzing how ads are displayed on desktop computers. Enter a highly competitive term, such as "Pipe Cleaning Berlin." You will find that the first three ads appear at the top.

These ads are strategically placed to ensure maximum visibility. Below, you can see the different positions of the ads. Keep in mind that the top position is the most valuable as it has the highest click-through rate.

Additionally, up to eight more ads can appear on the right side, which increases the total number to up to 11 possible ads.

2. Consider Google My Business and Organic Search Results

In addition to AdWords ads, there are also three listings from Google My Business as well as organic search results on the first results page. If all ads are sold out, you can effectively reach 11 listings.

It is particularly important that the top three positions in Google My Business and the organic results play a significant role in the visibility of your service.

3. Analyze Ad Placement on Mobile Devices

Now switch to a smartphone or tablet to make a comparison. On smaller screens, ad formats change significantly. Often, only three ads are displayed at the top, while the user must scroll down further to see additional results.

You will notice that especially on smartphones, the visibility of ads is highly restricted as a maximum of six are displayed.

Of these, often only the top three are in the visible area, while the rest may be ignored due to the deep scrolling. The relevance of this insight is particularly critical for industries that depend heavily on mobile searches.

4. Adjusting Your Bidding Strategy

Based on these insights, you should reconsider your bidding strategy. It is essential to focus on the top three ad placements in mobile search to ensure that you maximize visibility in the mobile area.

Throughout the course, you will receive more information on how you can take specific actions to effectively position your ads.

Summary - Optimize Google AdWords Ads for Screen Sizes

The effective placement of your AdWords ads is crucial for the success of your online advertising. Visibility varies significantly between desktop computers and mobile devices. To achieve the best possible results, it is necessary to adjust your bidding strategy accordingly and pursue different approaches for various screen sizes.