Getting Started with Google AdWords – Create Your First Campaign

Setting up your first Google AdWords campaign can seem overwhelming, especially if you've never worked with online advertising before. In the following guide, I will show you step by step how you can get started with Google AdWords. You will learn how to set a daily budget, select the right target audience, define keywords, and create an engaging ad. Let’s get started!

Key insights

• Set your daily budget to align with your monthly expenses.
• Select the search network for more targeted advertising.
• Add 15 to 20 relevant keywords to reach the search queries of your target audience.
• Create engaging ad texts that match your offer.

Step-by-Step Guide

1. Set up campaign

First, you need to log into your Google AdWords account or create one. When setting up a new account, you'll be prompted to create a campaign. Click on the "Create Campaign" button.

2. Set daily budget

In the next step, set your daily budget. This budget will be projected onto monthly expenses. For example, if you set a daily budget of €10, that equates to €300 per month. Google will try to adhere to your budget as closely as possible, though costs may vary slightly from day to day.

3. Choose target location

Google AdWords allows you to set the location of your ads. By default, your current location may be selected. In this case, we ensure that your ads are shown in Germany. Make sure to accurately choose your desired geographic target.

4. Select ad network

You have the choice between the search network and the display network. For beginners, I recommend using only the search network. This network displays ads in Google search when users search for specific keywords. This ensures targeted advertising. The display network, on the other hand, shows ads on external websites that may not relate to your offerings.

5. Add keywords

Now it's time to select the keywords for your campaign. First, add 15 to 20 relevant keywords that relate to your offer. A good example might be "Dentist Berlin." Make sure the keywords match the ad group and start with fewer to keep track.

6. Set bid

Set your bid manually. For example, you might choose a bid of €1 per click. The suggested bid budget is €0.88 in this example. With your bid, you should be able to be displayed on the first page of search results.

7. Create text ad

Now create your first text ad. The ad should be informative and include keywords. A possible ad could say: "Your gentle dentist in Berlin – treated painlessly." Remember that the ad should be attractive to your target audience.

8. Define landing page

Specify the landing page to which users should be directed when they click on your ad. Ensure that the landing page provides relevant information or offers that match your ad.

9. Billing and payment options

In the final step, provide your billing details. You can choose between different payment methods (bank account or credit card). Billing occurs incrementally, for example, after reaching €50, €150, and so on.

10. Campaign summary

Before you finalize the campaign, review all the data you entered. If everything is correct, you can save and activate the campaign. In the next phase, you will learn how to optimize an existing campaign.

Summary – Guide to Creating Your First Google AdWords Campaign

You have now learned the basics of creating your first Google AdWords campaign. This includes setting a budget, selecting a target audience, adding relevant keywords, and creating engaging ads. With these steps, you are well-equipped to acquire customers online.