Location variations in Google AdWords for greater reach

In the world of online marketing, precise target audience engagement is crucial for the success of your campaigns. Especially if you offer local services, the geographic location to which you direct your advertising should be clearly defined. In this tutorial, I will show you how to optimize the location variations in Google AdWords so that you not only reduce your costs but also effectively expand your customer base.

Key Insights

• With targeted location variations, you can precisely address your target audience.
• By selecting specific postal code areas and surrounding addresses, you reach potential customers more effectively.
• You can make adjustments directly in the Google AdWords interface to maximize the visibility of your ads in your desired catchment area.

Step-by-Step Guide

Step 1: Open Campaign Settings

Open the Google AdWords interface and navigate to your campaign settings. Here you can make specific adjustments to optimize the visibility of your ads.

Step 2: Select Campaign

Select the campaign you want to edit. This can be an existing campaign or a newly created one. In this case, we will use a dental campaign as an example.

Step 3: Define Target Audience

Define your target audience by entering the desired geographic location. In our example, the target audience is set to Berlin.

Step 4: Add Postal Code

To target your ads more precisely, select the postal code area that is relevant to your service. For example, enter the postal code 10587 for a specific district in Berlin to ensure that you only reach people in that area.

Step 5: Add Surrounding Areas

Would you like to include the surrounding postal code areas in your campaign as well? Click on the "Nearby" option and add relevant postal codes. In our case, we expand to postal codes 10557, 10623, etc.

Step 6: Radius-Based Targeting

If you want to use radius-based targeting, that is also possible. Select the desired location and specify the radius within which your ads should appear. For example, we enter a radius of 20 km.

Step 7: Adjust Radius

Now you can further adjust the radius. Check whether the locations appearing in the ad are indeed relevant. You can add or remove specific locations to ensure that your ads reach the right target audience.

Step 8: Review and Save Changes

Before saving the changes, review everything once again. Make sure that only the desired postal codes and locations are selected. Then click "Done" and save the campaign settings.

Summary – Google AdWords Location Variations: How to Reach Your Target Audience Efficiently

By effectively adjusting your location variations in Google AdWords, you can not only reduce your costs but also maximize the reach of your service. A precise target audience leads to more potential customers noticing your ads.