Review extension in Google AdWords – Increase customer trust

The benefits of reviews in online marketing are undisputed. By using review extensions in Google AdWords, you can not only build trust with potential customers but also make your ads stand out. This step-by-step guide will walk you through the process of creating and optimizing review extensions so that your ads can fully benefit from these advantages.

Key Insights

• Review extensions increase trust among potential customers.
• Using real customer reviews and their sources is crucial.
• Designing reviews requires attention to formatting and content.
• Correct citation can lead to a higher approval rate for your extensions.

Step 1: Accessing the Review Extension

Start the process by selecting the "Ad Extensions" section in your Google Ads account. You will be able to see all available extensions, including the review extension.

Step 2: Selecting the Review Extension

Click on "Review Extension" and then on "Plus" to add a new extension. This is the basic method to create a review extension.

Step 3: Choose a Quote or Paraphrase

Select whether you want to add a quote or a paraphrased review. Make sure you prepare the quote correctly to achieve the best results for approval.

Step 4: Identify the Online Source

You need to research the exact online source of the review. This could be a review on your website or on a third-party platform like Yelp or Trustpilot.

Step 5: Formatting the Quote

Make sure your quote is in quotation marks. It is also important to use the source clearly and distinctly in the required letter format. This contributes to the approval rate of the extension.

Step 6: Enter URL

Add the full URL of the source to ensure that Google can validate your extension. Make sure you enter the URL correctly, as this is essential for approval.

Step 7: Save and Review the Extension

Once you have entered all the required information, click "Save." Your extension will now be submitted for review. This may take some time depending on the workload.

Step 8: Check the Status

After a few hours, you should check the status of your extension. Return to your Google Ads account and check whether the extension has been approved or is still pending review.

Step 9: Displaying the Reviews

Once your review extension is approved, it will be displayed below your ad. Make sure that the reviews are positively worded, as they not only build trust but also expand your ad.

Summary – The Review Extension in Google AdWords: Building Trust and Gaining Customers

Implementing review extensions is a step towards gaining the trust of potential customers. By properly selecting, formatting, and citing sources, you can optimize the approval rate and give your ad a decisive advantage over the competition. With these insights, you can make your advertising campaigns more effective and increase success.