Campaign structure in Google AdWords for more success

The structured planning and implementation of Google AdWords campaigns is crucial for the success of your online marketing activities. To keep an overview and achieve the best results, it is important to understand the hierarchy and the individual elements of Google AdWords well. Below, I outline the fundamental structures and procedures that you should consider when creating your campaigns.

Key insights

• The top level of the structure is the campaign.
• Under campaigns, there are ad groups, which in turn contain ads and keywords.
• Each step in the structure affects the overall effectiveness and costs of your ads.

The structure of Google AdWords

The setup of Google AdWords follows a clear, hierarchical pattern. The top level is the campaign, followed by ad groups, ads, and keywords. To achieve the best results, you should adhere closely to the structure as I explain it to you step by step.

1. Create a campaign

At the beginning, you need to create a campaign. Each campaign should have an overarching goal that you want to achieve. For example, you could create a campaign for dental services in Berlin.

2. Define ad groups

Within each campaign, there are ad groups. These groups include specific topics or offers and should be clearly defined. A campaign for dental services could include ad groups for bleaching, implantology, or professional teeth cleaning.

3. Select keywords

Each ad group consists of keywords that are relevant to the respective offers. You should also ensure that the keyword matches the ad group exactly. For example, the ad group for bleaching could contain the keyword "bleaching."

4. Create ads

For each keyword in an ad group, you create one to three ads. These ads should be visually appealing and contain relevant information to achieve a high click-through rate (CTR). Google helps you identify which ads perform better.

5. Monitor performance

Once your ads are live, it is important to monitor performance. Use the various evaluation tools from Google to see which ads convert well and which may need adjustments or should be turned off.

6. Make optimizations

Based on the collected data, you should make adjustments to your campaigns. For example, you can modify ads that are not performing well or optimize the budgets of your campaigns.

Summary – Structure of Google AdWords – How to optimally build your campaigns

The proper structuring of your Google AdWords campaigns is essential for success. By logically and hierarchically creating campaigns, ad groups, keywords, and ads, you can achieve better results and reduce your costs. Use this guide to create thoughtful campaigns that effectively engage potential customers.