This is how you use location extension for Google AdWords

Targeting is the be-all and end-all when it comes to being successful in Google AdWords. Reaching the right target audience can significantly influence the success or failure of an advertising campaign. One of the most effective methods to ensure that your ads are seen by the right people is location extensions. In this guide, you will learn everything important about implementing location extensions in your Google AdWords campaigns and how you can not only reduce costs but also attract new customers.

Key Insights

The use of location extensions is particularly beneficial for businesses in urban areas or in rural regions with several smaller towns. They help potential customers quickly determine whether your location is accessible to them. A correctly configured Google My Business account is a prerequisite for using location extensions, which allow your locations to be visible in ads.

Step-by-Step Guide

To benefit from location extensions, proceed as follows:

First, you should understand the significance of location extensions for your business. Location extensions are particularly useful in large cities where the choice is often made regionally. For example, if you are in a city like Berlin or Düsseldorf, it is crucial for potential customers to know how far your business is from their location. Drivers often waste a lot of time in traffic and searching for parking. If they find out that your location is too far away, they may abandon their visit before even clicking on your ad. By using location extensions, you can avoid such situations by providing your potential customers with the information they need to make an informed decision.

The next step in using location extensions is linking your Google My Business account to your AdWords account. These extensions always refer to the data stored in your Google My Business account. Therefore, it is essential that this account is properly set up. If you do not have such an account yet, you can book a course on platforms like Udemy to learn the basics of Google My Business optimization.

Once your Google My Business account is set up, you can directly add a new location extension in Google AdWords. Go to the extension options in your AdWords account and click the corresponding button to create a new extension.

Here, you must select the corresponding location. If you manage multiple locations, some may not fit the campaign. Therefore, be sure to select the correct location to ensure it shows up in your ads. If you do not find a suitable location, you may also create it in your Google My Business account.

After you have selected the correct location, click "Save". Your location is now integrated into the ad. Feel free to test the process in a test campaign before using it in your main campaign.

If you find that a location is no longer relevant, you can delete it at any time. It is important to only select locations that are significant for a campaign to avoid confusion among potential customers.

Also, make sure to regularly check and update your location extensions, especially when locations or accessibility changes.

Overall, the process of setting up a location extension in Google AdWords is quite straightforward. You simply go into your AdWords account, select the campaign, and add the desired location extension. Always ensure that all information is correct.

Summary – Location Extensions for Google AdWords Ads

Location extensions are a valuable tool in the marketing repertoire of a locally operating business. They help you improve your visibility, reach the right customers, and avoid unnecessary costs. By properly setting up and regularly maintaining your location ads, you can effectively attract potential customers and optimize your advertising campaigns.