ChatGPT Ads: Writing Ad Copy for Conversations

By Tobias Becker Last updated on November 14, 2026

Imagine someone asks ChatGPT how to furnish a narrow hallway sensibly. The answer is already there, and below it an ad appears. Whether it gets noticed depends on whether it feels like a logical next thought or like a foreign body. In this guide, you'll learn how to write ad copy that fits exactly into this moment. The example used is the fictional company Eichenwerk, which offers custom-made solid wood tables.

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You'll work step by step: you prepare the rules, have ChatGPT create variants, evaluate them, and finally choose the conversation that best fits your ad.

Key Takeaways

• Your ad appears in a conversation, not in a results list. It has to feel like the next sensible step after the answer.
• Company name and logo appear automatically. Keep both consistent and don't additionally put the name in the title, because it only wastes characters there.
• Address the problem, not the product. Price and product details usually aren't important yet at this point.
• Offer a concrete next step instead of an advertising promise.
• The rule of thumb for every text is: Would this sentence disrupt the current conversation? If so, rephrase it.

Step-by-Step Guide

Step 1: Think of the Ad as the Next Step

Before you write a single sentence, be clear about where the ad appears. The user has just read an answer and is in the middle of a thought. The ad should give them the feeling that they can sensibly continue that thought, for example by clicking or by taking a look at the company. An interruption, on the other hand, quickly seems pushy. So always ask yourself whether the ad is a continuation or disrupts the flow of the conversation.

Step 2: Keep Company Name and Logo Consistent

The company name and logo are displayed automatically. Your part is to keep them consistent. Write the name the same way everywhere, so not sometimes capitalized, sometimes lowercase, sometimes in all caps, or with or without GmbH. Also always use the same logo. This way, users recognize your company. You also shouldn't write the company name in the ad title, because it's already there anyway and only costs you valuable characters.

Step 3: Address the Problem Instead of the Product

Anyone who has a problem is looking for a solution, not for a specific product. So word your text so that it picks up the concrete problem and makes clear that you have a solution. A table that fits into a narrow niche, for example, is a problem the user can relate to. You leave out product names, prices, or technical details at this stage. They are usually only relevant once the user already shows interest.

Step 4: Offer a Concrete Next Step

Instead of a general advertising promise like "The best quality for your home", you give the user a clear next step. This can be a piece of information, such as a reference to custom production in your desired dimensions, or an action that is immediately understandable. Concrete offers seem more credible because the user knows exactly what to expect when they click.

Afterwards, check each text with the rule of thumb: Would this sentence disrupt the conversation the user is currently having? If so, rephrase the sentence until it fits into the flow of the conversation.

Step 5: Have ChatGPT Evaluate the Ad Copy

Before you have texts created, you should teach ChatGPT what good and bad ads are in your case. To do this, in a chat, have your context hints, meaning the conversations in which your ad could appear, evaluated for fit. Each evaluation includes a grade and a justification. You also divide the conversations into narrow and broad contexts. This step ensures that ChatGPT knows later what matters.

Step 6: Build the Prompt for Three Variants

Now you write the actual prompt. It should contain three things: the purpose of the ad, namely that it should feel like the next step beneath a response, the rules on company name and logo, and the specification of which conversation is affected. You don't have to enter brand rules or offer details if they are not relevant to the text.

It is also useful to provide an overview of the character limits. For titles, roughly 16 characters apply, and for descriptions roughly 32 characters. Upload the overview as an image and add the instruction that ChatGPT should observe these limits. Also state the language and the type of company, in this case a German company for custom-made tables.

Step 7: Evaluating the three variants

ChatGPT usually gives you three variants: one product-centered, one problem-centered, and one situation-centered. The product-centered variant puts the product at the center, the problem-centered one addresses a specific difficulty, and the situation-centered one describes a typical life situation. In experience, the problem- and situation-centered variants usually work better for conversation ads.

Pay attention to the character count when selecting. A title like "Tisch nach Maß" with 14 characters is very specific and contains no product name and no price. You should also decide whether to address users informally or formally. That depends on your corporate identity. If you choose the informal form, the text feels more personal, which many users find more pleasant.

Step 8: Reviewing the variants as a critic

So that you don't just work with your first impression, open a new chat and have the variants evaluated by a skeptical performance marketer. To do this, provide the three ads and the conversation in which they are supposed to appear. It is important that the new chat is free of other background information so that the evaluation is unbiased.

During the evaluation, pay attention to whether a text disrupts the flow of the conversation and whether it addresses a problem. An example shows the difference: if the critic evaluated a conversation on the wrong topic, the rating is significantly worse. The ads only fit if the conversation matches the user's problem. Therefore, choose a conversation that better fits your offer, for example one about the limited width of a niche. There, the problem- and situation-centered variants received very good ratings.

Step 9: Covering multiple conversations with different texts

A single ad is rarely enough, because the same ad can appear in very many conversations. Therefore, create a mix of texts that covers different conversation situations. Three variants are a good start, but you can have more variants generated later, once you know how the ad manager works. Keep in mind that each variant should fit a specific conversation.

Summary – ChatGPT Ads: Writing ad texts for conversations

Good ads in ChatGPT don't come from advertising language, but from a feel for conversation. You start from the response that your ad follows and ask yourself whether the text is the next sensible step. Company name and logo remain constant, the problem comes before the product, and the user gets a clear next step. With ChatGPT you can generate variants, evaluate them, and tailor them specifically to suitable conversations. The rule of thumb accompanies you throughout: Would this sentence disrupt the conversation? Then rewrite it.

Trainer About Tobias Becker My name is Tobias Becker. I am a student from Vienna and pass on my knowledge about entrepreneurship, social media marketing and investing as a video course lecturer. All courses by Tobias Becker →