Before you click on even a single field in Ads Manager, you should know what information you provide and what the user ultimately actually sees. This very relationship determines whether your ad looks clean or appears cut off. In this guide, I walk step by step through the structure of a ChatGPT ad. You will get to know the fields, understand the recommended character lengths for title and description, and learn what to look out for with images. In the end, you can fully prepare your ads before you open the form.
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Key Takeaways
- Ads Manager is your account, where you manage campaigns, store payment details, and create ads.
- An ad includes budget, target audience, region, goal, platform, image, title, text, description, and landing page.
- The user sees a card with the label "sponsored", the company name, an image or logo, the title, one to two sentences of text, and the landing page.
- As a guideline, around 16 characters apply for the headline and around 32 characters for the description, with spaces and punctuation marks counting.
- The image should reflect the company and not simply repeat the logo.
- The video does not specify concrete image dimensions in pixels. Therefore, check the current format requirements directly in Ads Manager.
Step-by-Step Guide
Step 1: Understanding Ads Manager as an Account
Ads Manager is your central account for all advertising activities. On the left side, you will find the menu with the overview of your campaigns and their performance. Here you can see at a glance what is running and how it is developing. Keep in mind that this is the level on which you will later evaluate results.
Step 2: Keeping an Eye on Open Tasks and Help Functions
In the menu, you will also find Tasks, meaning assignments that still need to be completed. In the video's example, this is, for instance, setting up the payment details or uploading a logo. Complete these items before you start a campaign, otherwise the system will block you later. You can take a first look at other areas such as Conversions or Feeds and delve deeper once you have mastered the basics.
Step 3: Creating a New Campaign
Once you are in the Campaigns section, you can create a new campaign via the Campaign Manager. This is where the actual structure of your ad begins. Remember that at this stage you are not publishing anything yet, but are entering all the information in a structured way.
Step 4: Defining Budget, Target Audience, Region, and Platform
First, you set a budget. Then you define the target audience, whereby in the video you select a region such as Austria. Next, you determine the goal of the campaign and the platform on which the ad should appear. It is best to think through this information in advance, because it determines who gets to see your ad in the first place.
Step 5: Preparing Image, Title, Text, and Description
Now come the creative elements: the image, the title (headline), the text, and the description text. It is best to draft this content in a separate document so that you can check the character lengths before entering them into the form. This way you avoid unnecessary corrections directly in Ads Manager.
Step 6: Selecting the Landing Page
The landing page is the page users land on when they click your ad. Ideally, it is optimized for conversions, meaning designed around a clear action such as an inquiry or a purchase. Choose your landing page deliberately, because a good click is worth little if the page does not meet the user's expectations.
Step 7: Viewing the Ad from the User's Perspective
The user does not see your input fields, but a card. It contains the label "sponsored", the company name, an image (or the logo if no image is present), the title, one to two sentences of text, and the landing page. In addition, there are three dots to the right of the brand name. There, the user receives additional information about why they are seeing the ad and can usually hide ads of this kind.
Step 8: Limit the headline to around 16 characters
The headline is the most important line of text on the card. According to the recommendations in the video, it should be about 16 characters long. Keep it short and concise so that it is displayed in full and is immediately understandable. One example from the video is "Easy Install Privacy Panel", which remains easy to read in the feed.
Step 9: Limit the description to around 32 characters
Below the headline is the description in a lighter font. It should be about 32 characters long. It is important that you count characters, not words. Spaces, commas, periods, and gaps are included in the count. Therefore, check the count with a character counter before you adopt the text.
Step 10: Choose a suitable image instead of the logo
The creative, i.e. the image, appears to the right or left of the texts, depending on the layout. Ideally, it should not show the logo again, but rather reflect the company and its offering. In the video, Stiftung Warentest is mentioned as an example, whose image shows people testing. For a carpentry business, a wooden table would be a good choice, for example. The video does not give any specific pixel dimensions, so you should check the current format requirements in Ads Manager before uploading the image.
Step 11: Check the ad in the feed
In the feed, the ad appears within a conversation context. In the video, a user asks which materials he needs for a fence. ChatGPT responds and displays a fitting advertisement for easy-to-install privacy panels. Therefore, check whether your ad fits typical questions that users in your field ask. An ad that appears relevant in the context of the answer has better prospects.
Summary – Preparing ChatGPT Ads: Fields, Character Limits, and Image Requirements at a Glance
A ChatGPT ad is created in Ads Manager using several inputs: budget, target audience, region, goal, platform, image, title, text, description, and landing page. The user sees only a portion of these in the form of a card with a notice, company name, image, headline, short text, and landing page. As guideline values, the video mentions about 16 characters for the headline and about 32 characters for the description. The image should show the company, not just the logo. If you think through these points in advance and prepare them in a document, you open the form with clear content and avoid unnecessary corrections.
FAQ
What is the difference between headline and description?The headline is the large title of the ad, and the description is the smaller text below it. According to the video, about 16 characters are recommended for the headline and about 32 characters for the description.
Do spaces and punctuation marks count toward the character limits?Yes, the video explicitly emphasizes that commas, periods, and spaces count. So characters are counted, not words.
What image dimensions do I need for my ChatGPT ad?The video does not give specific pixel dimensions. Check the current format requirements directly in Ads Manager before you upload an image.
What happens if I don't upload an image?Then the logo is displayed instead. Therefore, your own image is usually the better choice.
What does the "sponsored" label on the ad mean?It marks the ad as paid advertising. This way, the user immediately recognizes that it is not a normal response.
What is behind the three dots next to the brand name?There, the user can access more information, such as why the ad is being shown to them. In addition, they can usually hide ads of this type.
Why is the landing page so important?The landing page is where clicks end up. It should be optimized for conversions so that the click is worthwhile for you.
Should my image repeat the logo?No, ideally not. An image that shows your company or offering is more impressive and conveys more quickly what it is about.
