Snapchat is much more than just an app for sending snapshots. For businesses, it can be a powerful tool for acquiring new customers and nurturing existing relationships. If you work in a business field, it is important to understand and make optimal use of the opportunities Snapchat provides. In this guide, you will learn not only what Snapchat is, but also how you can effectively use it for your marketing.
Key insights
- Snapchat is a multimedia messaging app, ideal for quick content sharing.
- The unique nature of Snapchat – ephemeral content – can be leveraged for marketing purposes to drive engagement.
- Snapchat Stories are crucial for brand presence and sharing targeted content.
- Free access to organic marketing opportunities compared to other social media.
Step-by-step guide
Understanding the basics of Snapchat
Snapchat is a multimedia messaging app designed to allow users to send images and videos that are only available for a short time. Unlike traditional social media, this content is no longer accessible after viewing.
The app was developed by Evan Spiegel, Bobby Murphy, and Reginald "Reggie" Brown, former students of Stanford University. The primary goal was to create a platform where users can send so-called "snaps" that disappear after viewing.
The main features of Snapchat
On Snapchat, you can send images and videos that are typically only visible for a few seconds. Communication is quick and straightforward, similar to WhatsApp. A major highlight is the various filters that help users make their content more entertaining.
One of the most famous filters is the dog filter, which is very popular among users. Additionally, you can add text, emojis, and drawings to your snaps, giving you more creative freedom.
Snapchat Stories: A marketing tool
The Snapchat Story feature is particularly crucial for businesses. Here, you can post images and videos for 24 hours that can then be viewed by all users of your profile. Creating content for your Story can help you communicate discounts or special offers to your target audience.
With the help of Stories, you can engage users long-term by providing thematically relevant content or informing them about offers. If your followers invest time in your content, they will stay longer on your Story, which benefits your analytics.
Private chat and its applications
In addition to sending snaps, there is also a chat function on Snapchat. Here, you can communicate privately with other users. This can be useful for marketing purposes, for example by sending special discount codes or individual offers.
However, be aware that this function is less suitable for B2C marketing and is better used in a personal environment or for contacting interested users.
Costs and marketing strategies
The organic use of Snapchat is free, making it attractive for businesses. Advertising on the platform is also possible and is usually charged on a cost-per-click (CPC) basis. Compared to Instagram or Facebook, where competition and prices are often higher, Snapchat is a more cost-effective advertising channel.
Since there are fewer competitors on Snapchat, you have the opportunity to achieve greater reach with lower investments.
Summary – Snapchat Tutorial: What is Snapchat and how does it work for your marketing?
Snapchat is a messaging app designed for creative exchange and offers unique opportunities for marketing in the business world. Through snaps and stories, you can not only communicate with friends but also place effective advertising content to increase engagement and attract customers. Viewing Snapchat increasingly as a serious marketing tool can provide your brand with a significant advantage.
Frequently Asked Questions
What is Snapchat?Snapchat is a multimedia messaging app that allows temporary content sharing between users.
How do Snapchat Stories work?Stories are images and videos that are visible for 24 hours and can be viewed by all profile visitors.
Is Snapchat free?Yes, the organic use of Snapchat is free, but advertising is paid.
Can I also chat privately on Snapchat?Yes, the app offers a private chat feature that can be used for direct communication.
How can I use Snapchat for marketing?By creating snaps and stories, you can communicate targeted content and offers to your target audience.
What are the advantages of Snapchat compared to other social media?Snapchat offers organic marketing opportunities and is often more cost-effective than ads on other platforms.
