Determine target audience for Snapchat marketing

Having a clear understanding of your target audience is crucial for the success of your Snapchat marketing. Defining your target audience allows you to develop marketing strategies that align with the needs and preferences of your potential customers. In this guide, we will go through the steps necessary to precisely define and segment your target audience.

Key Insights The target audience consists of several factors: demographic characteristics such as age and gender, origin, as well as specific needs or desires they may have for your product. By answering four central questions, you can create an effective foundation for your marketing activities.

Step-by-Step Guide

Who is your target audience?

To truly understand who your potential customers are, you first need to clarify the basic demographic information. Particularly in the financial sector, it is evident that the majority of those interested are male. In this context, you might focus on targeting men as your primary audience.

So, for example, if you are working on a financial product, such as a stock price, you already have a first orientation. It would be sensible to exclude women from your target audience if you are specifically thinking of men in the finance sector. However, you should not automatically exclude all women, but instead consider a minority of 5-10% to find an even more precise target audience.

Age of the target audience

The next step is to define the age of your target audience. Based on your experiences on social media platforms like Instagram or YouTube, you can find that people interested in financial topics are usually between 25 and 40 years old. Therefore, it makes sense to focus your marketing on this age group.

Additionally, the platform you choose plays a role. On Instagram, users are generally younger, while Facebook and LinkedIn appeal to an older audience. This insight is also crucial when defining your target audience.

Origin and social class

Another important point is the "where." The regional specification is decisive here. You should determine whether your target audience is in Germany, Austria, or Switzerland. This decision has implications not just for your marketing strategy but also for payment processing. Check in advance whether, for example, the Swiss Franc is accepted if you want to target potential customers in Switzerland.

You can also consider social class. For example, do you have a product that targets people from the middle class? Then you should include this aspect in your considerations as well. People in leadership positions or from stable economic backgrounds are usually more capable of investing money in your services or products.

Why do they need your product?

The last, but perhaps most important element in defining your target audience is the question of "why." Why should these people need your product? Investment, provision, or simply the desire to become financially independent are possible motives you can address.

Emotional appeal is crucial when it comes to convincing potential customers. Example arguments could be that your target audience should invest money, or that they can learn a new skill with a specific course, such as how to handle stocks properly.

If you consider different motives in your marketing strategies, you can also address different customer types – whether it’s investing for your own child or the desire for status symbols that come with successfully completing a course.

Summary – Defining Your Target Audience for Snapchat Marketing

In summary, defining your target audience is an important process to fully leverage the potential of your Snapchat marketing. By answering the four questions "Who?", "How old?", "Where?", and "Why?", you will gain a precise overview of the people who might be interested in your product.