Creating a persona for Snapchat marketing

In marketing, the importance of target group analysis is often emphasized. However, a comprehensive target group consists not only of statistical values such as age or gender. Rather, it makes sense to dive deeper into the needs and preferences of your potential customers. Creating a persona helps you develop a detailed picture of your ideal customer. In this tutorial, we explain how you can create a persona for your Snapchat marketing to tailor your content and advertising.

Key Findings

• A persona goes beyond demographic data and considers values, media consumption, and purchasing behavior.
• It is important to develop different personas for different products or target groups.
• A deep understanding of the persona helps develop effective marketing strategies and avoid incorrect platforms or media.

Step-by-Step Guide

Step 1: Analyze Target Group

Before you start creating your persona, it is crucial to analyze your target group. You should ask yourself questions such as: Where do the users come from? How old are they? What genders are represented? Here you already have the opportunity to gather initial information to create the basis of your persona.

Step 2: Define Demographic Characteristics

The persona should include demographic characteristics but not be limited to them. Also, ask yourself what social classes are present. Demographic data is a good start, but it is not enough to simply list age, gender, and origin. It is also about the media that your target group consumes.

Step 3: Capture Media Usage

A central component of the persona is media usage. Take notes on the social networks your target group uses. Do they use Snapchat, Instagram, or perhaps something completely different? This information is important for developing marketing strategies that really resonate.

Step 4: Define Values and Beliefs

The values of your target group are of great importance. Do they believe in sustainability? Do they consider organic ingredients in their purchasing decisions? Keep this information, as it can significantly influence your marketing strategies.

Step 5: Visualize Persona

Now it gets creative! You have gathered all the necessary information, and it's time to create your persona. Draw a representation to obtain a visual picture of your persona. Give your persona a name and a face to make it more tangible. This can help bring them to life in your marketing strategy.

Step 6: Summarize Characteristics

Now summarize all the collected information about your persona. Aspects such as income, consumption behavior, and other relevant details should be clearly defined. An example could look like this: "Sophie, 28 years old, earns 2,500 euros per month and prefers to shop online."

Step 7: Develop Marketing Strategies

With your persona in mind, you will now develop specific marketing strategies. Consider how this person might respond to various marketing measures and where you can best reach them. It is often sensible to have different personas for different products.

Step 8: Check Relevance

Before you start marketing, check whether your persona actually represents the right target group. Is Snapchat the appropriate medium to reach your persona? Consider whether your marketing measures would also work on other social platforms.

Step 9: Adjustment and Optimization

The final phase is the continuous adjustment and optimization of your persona. Markets change, and you must ensure that your persona remains up-to-date. Regularly review the collected data and update your persona accordingly.

Summary – Guide to Creating a Persona for Snapchat Marketing

In this guide, you have learned how to develop a better understanding of your target group through a detailed persona. From analyzing demographic information and media usage to visualizing your persona, all steps are important to effectively improve your marketing strategies.