Snapchat is more than just a platform for sending pictures and videos. It is a powerful tool for marketing and branding, especially when you share the right content. However, what kind of content is effective to stay in the memory of your target audience? In this tutorial, you will learn which content variants are best suited for Snapchat and how to use them optimally.
Main insights
- Videos are often personal and engaging.
- While images can be entertaining, they are less binding.
- A mix of different content types is goal-oriented.
- Interaction with your audience is crucial to stay relevant.
Step-by-step guide
Step 1: Choose the right format
The decision of whether to use videos or images plays a central role. Videos have the advantage of providing a personal insight. For example, a pizza chef filmed while preparing his dishes can lend a human face to the brand. Videos not only show an action but also allow you to tell stories.
Step 2: Use personal insights
Personal insights build trust and connect you with your audience. Instead of just posting simple images of products, show the process or the team behind the scenes. For example, if you film your employee working or share a personal anecdote, it will attract your viewers. Try to involve your audience in your daily life.
Step 3: Strike a balance between images and videos
A healthy mix of images and videos ensures that your content remains diverse. Keep in mind that while videos tend to stay in memory longer, images can be consumed quickly. One approach could be to post two images and one video per day. Experiment with different frequencies and observe what attracts your viewers.
Step 4: Interact with your audience
The engagement of your viewers is crucial to remain present in their minds. Use interactive elements like polls or question stickers in your stories. By actively involving your users, you can gather valuable feedback on your content. This way, you will understand which formats are more appealing and can adjust your strategy accordingly.
Step 5: Be consistent
Marketing is a fast-paced business. To remain in the memory of your target audience, it is important to regularly publish content. A frequency of two to three posts per day is recommended to ensure you are not forgotten. Regardless of whether your posts consist of videos, images, or interactive elements, maintain a consistent publishing schedule.
Summary – Snapchat Tutorial: Optimal Content for Your Marketing on Snapchat
In your Snapchat marketing, it is crucial to utilize the right content. Videos allow you to provide personal insights, while images can be consumed quickly. A balance between both formats as well as regular interaction with your target audience are key to remaining memorable.
Frequently Asked Questions
How often should you post on Snapchat?Ideally, two to three posts per day should be published to remain in the memory of viewers.
Are videos better than images on Snapchat?Yes, videos generally provide more personal insights and keep viewers engaged longer.
How can you increase your viewers' engagement?Use interactive elements like polls and question stickers in your stories to actively involve your audience.
What type of content should be shared on Snapchat?A mix of videos, images, and interactive content is advisable.
What happens if you don't post regularly?Your brand may be forgotten if you are inactive for an extended period.
