Language: German

Snapchat: placing ads, building reach & basics (tutorial)

Online Marketing & Business, Business, Marketing & Sales · 44 Videos · 4.7 h Video training · German

by Tobias Becker

Young target group in mind? Then take your online marketing to Snapchat. In this four-and-a-half-hour tutorial, Tobias Becker shows you how to win new fans and followers with Snapchat stories, for example. Place ads - place products - build reach. This is how it works!

How to: How to achieve successful social media marketing on Snapchat
Start with the basics and get to know the platform and all its possibilities
Get started with your own Snapchat profile, gain new followers and place your products
Practical and detailed - a video tutorial by Tobias Becker lasting over four and a half hours

When should you post on Snapchat? What content works? How can you place ads and use the Snapchat Ads Manager? All this, more and lots of tips and tricks in this tutorial!

content

44 Videos, 279 minutes

Introduction

1 Video · 2 minutes

01 Open

Snapchat tutorial: 1 | Introduction

2 min

In this video, I'll give you a very brief introduction to the Snapchat video course.

14 MB To the text tutorial: Utilizing Snapchat Effectively - Your Step-by-Step Guide

Snapchat: Grundlagen

3 Videos · 16 minutes

02 Open

Snapchat tutorial: 2.1 | What is Snapchat?

6 min

In this video, I explain in detail what Snapchat actually is.

12 MB To the text tutorial: Snapchat Marketing for Companies - Everything Important at a Glance

03 Open free of charge

Snapchat tutorial: 2.2 | Advantages and disadvantages of Snapchat

8 min

In this video, I explain the advantages and disadvantages of Snapchat in detail.

14 MB To the text tutorial: Snapchat in Business - Advantages and Disadvantages at a Glance

04 Open

Snapchat tutorial: 2.3 | Snapchat app - Download

2 min

In this video, I explain how to download the Snapchat smartphone app.

9 MB To the text tutorial: Snapchat App download made easy

Snapchat: First Steps to Success

6 Videos · 27 minutes

05 Open

Snapchat tutorial: 3.1 | Create a Snapchat account

4 min

In this video, I show you how to create an account on Snapchat.

10 MB To the text tutorial: Create a Snapchat account - quick and easy

06 Open

Snapchat tutorial: 3.2 | Snapchat tour

6 min

In this video, I give you a little Snapchat tour.

46 MB To the text tutorial: Snapchat for Beginners - Easy Tour

07 Open

Snapchat tutorial: 3.3 | Set Snapchat profile picture

5 min

In this video we set a profile picture.

28 MB

08 Open

Snapchat tutorial: 3.4 | Edit Snapchat profile picture

3 min

In this video we edit this profile picture again.

15 MB To the text tutorial: Adjusting your profile picture on Snapchat - Here's how to do it!

09 Open

Snapchat tutorial: 3.5 | Snapchat settings

7 min

In this video I show you which settings you need to make.

22 MB To the text tutorial: Set up Snapchat effectively – Here’s how to adjust your settings

10 Open

Snapchat tutorial: 3.6 | Making Snapchat settings on the PC

2 min

In this video we also discuss the settings on the PC.

8 MB To the text tutorial: Managing Snapchat on PC: Here's how it works

Snapchat: Pictures & Videos – Options

4 Videos · 25 minutes

11 Open

Snapchat tutorial: 4.1 | Add friends

3 min

In this video we discuss adding friends.

15 MB To the text tutorial: Adding Snapchat Friends – Step-by-Step Guide

12 Open

Snapchat tutorial: 4.2 | Create snap - image and filter

8 min

In this video, I show you how to create your first snap.

62 MB To the text tutorial: Create a Snap – Tutorial for Snapchat

13 Open

Snapchat tutorial: 4.3 | Create Snap - Add text

5 min

In this video I explain how to add a text.

19 MB To the text tutorial: Add text to your Snapchat Snap – The ultimate guide

14 Open

Snapchat tutorial: 4.4 | Create Snap - drawing, emojis and stickers

9 min

In this video I show you how to draw on the snap.

43 MB To the text tutorial: Effectively using drawings, emojis, and stickers in Snapchat

Snapchat: Chat, location, Story

3 Videos · 14 minutes

15 Open

Snapchat tutorial: 5.1 | Snapchat-Privatchat

4 min

In this video we discuss the Snapchat private chat.

18 MB To the text tutorial: Snapchat tutorials for efficient use of private chat

16 Open

Snapchat tutorial: 5.2 | Snapchat location

4 min

In this video we focus on the Snapchat location.

38 MB To the text tutorial: Effectively Use Snapchat Location – Your Guide

17 Open

Snapchat tutorial: 5.3 | Snapchat story

6 min

In this video, we talk about the Snapchat story.

30 MB To the text tutorial: This is how you create a Snapchat story effectively

Snapchat: Create & set up geofilter

2 Videos · 26 minutes

18 Open

Snapchat tutorial: 6.1 | Create Snapchat geofilters for free with Canva image editing program

16 min

In this video, we talk about the free Snapchat geofilter.

87 MB To the text tutorial: Create a geofilter for Snapchat in Canva

19 Open

Snapchat tutorial: 6.2 | Set up Snapchat geofilters

10 min

In this video, we talk about how to set up the Snapchat geofilter.

102 MB To the text tutorial: Create a Geofilter for Snapchat - Step-by-Step Guide

Snapchat: Tips & Tricks

5 Videos · 30 minutes

20 Open

Snapchat tutorial: 7.1 | Quick marketing method

5 min

This video gives you a few tips along the way (1/5).

34 MB To the text tutorial: Fast marketing with Snapchat

21 Open

Snapchat tutorial: 7.2 | Use your traffic sources!

5 min

This video gives you a few tips along the way (2/5).

9 MB To the text tutorial: How to Increase Your Snapchat Reach Through Traffic Management

22 Open

Snapchat tutorial: 7.3 | Keep a tracking list

6 min

This video gives you a few tips along the way (3/5).

10 MB To the text tutorial: Snapchat Tracking List for Effective Marketing

23 Open

Snapchat tutorial: 7.4 | Play the long game

8 min

This video gives you a few tips along the way (4/5).

14 MB To the text tutorial: Strategies for your Snapchat success

24 Open

Snapchat tutorial: 7.5 | Coupon code

6 min

This video gives you a few tips along the way (5/5).

12 MB To the text tutorial: Effective use of coupon codes on Snapchat

Snapchat: Everything you need to know!

3 Videos · 10 minutes

25 Open

Snapchat tutorial: 8.1 | Marketing - when should you post on Snapchat?

3 min

In this video, we talk about things you need to be aware of.

5 MB To the text tutorial: Determine the optimal posting time on Snapchat

26 Open

Snapchat tutorial: 8.2 | Marketing - which content works best on Snapchat?

3 min

In this video, I show you which types of content work best.

4 MB To the text tutorial: Snapchat Marketing: How to Find the Best Content

27 Open

Snapchat tutorial: 8.3 | More tips and tricks

4 min

In this video we discuss a few tips & tricks.

7 MB To the text tutorial: Snapchat: Tips for Creative Engagement

Target group & inventory analysis

3 Videos · 36 minutes

28 Open

Snapchat tutorial: 9.1 | Define your own target group

15 min

In this video, we discuss defining the target group for your Snapchat marketing.

247 MB To the text tutorial: Determine target audience for Snapchat marketing

29 Open

Snapchat tutorial: 9.2 | Create persona

9 min

In this video we discuss how to create a persona.

159 MB To the text tutorial: Creating a persona for Snapchat marketing

30 Open

Snapchat tutorial: 9.3 | What are your customers looking for?

12 min

In this video, we explain what your customers are actually looking for.

38 MB To the text tutorial: Targeted customer survey for needs assessment

Introduction to Snapchat Ads

4 Videos · 25 minutes

31 Open

Snapchat tutorial: 10.1 | Things to know about Snapchat advertising

7 min

This video provides useful information about Snapchat advertising.

13 MB To the text tutorial: Snapchat Advertising: Strategies for Young Audiences

32 Open

Snapchat tutorial: 10.2 | Setting up a Snapchat business account and ad overview

5 min

In this video, we set up a Snapchat business account.

34 MB To the text tutorial: Set up a Snapchat Business Account and manage ads

33 Open

Snapchat tutorial: 10.3 | Different advertising options (Snap Ads, Story Ad, Collection Ad)

7 min

In this video we explain the different advertising options.

16 MB To the text tutorial: Snapchat Advertising: Snap Ads, Story Ads, and Collection Ads

34 Open

Snapchat tutorial: 10.4 | What targeting options are available?

6 min

In this video I show you which targeting options are available.

10 MB To the text tutorial: Snapchat Advertising: Understanding and Applying Targeting Options

Snapchat: Create advertising graphics

3 Videos · 33 minutes

35 Open

Snapchat Tutorial: 11.1 | Design Snapchat Ads with Canva

16 min

In this video, I'll show you how to design Snapchat graphics with Canva.

92 MB To the text tutorial: Designing Snapchat Ads with Canva: Here's How to Do It Quickly and Easily

36 Open

Snapchat tutorial: 11.2 | Download Snapchat video ad in Snapchat (with swipe up ...)

4 min

In this video, we discuss Snapchat video ads.

22 MB To the text tutorial: Download and optimize Snapchat video ads

37 Open

Snapchat tutorial: 11.3 | Designing Snapchat ads with Snap Publisher

13 min

In this video we focus on the Ads Publisher.

42 MB To the text tutorial: Create ads with Snap Publisher

Snapchat Ads: Set up advertising

5 Videos · 30 minutes

38 Open

Snapchat tutorial: 12.1 | Set up Snapchat Ads with the Ads Manager - 1 Campaign

6 min

In this video, we set up an ad in Snapchat's Ads Manager (1/3).

18 MB To the text tutorial: Successfully creating Snapchat Ads in the Ads Manager

39 Open

Snapchat tutorial: 12.2 | Setting up Snapchat Ads with the Ads Manager 2 - Ad Set

14 min

In this video, we set up an ad in Snapchat's Ads Manager (2/3).

43 MB

40 Open

Snapchat tutorial: 12.3 | Set up Snapchat Ads with the Ads Manager 3 - Ads

4 min

In this video, we set up an ad in Snapchat's Ads Manager (3/3).

20 MB To the text tutorial: Successfully Setting Up Snapchat Ads - Step-by-Step Guide

41 Open

Snapchat Tutorial: 12.4 | Snapchat Ads Instant Create

4 min

In this video we discuss the Snapchat Instant Create.

23 MB

42 Open

Snapchat tutorial: 12.5 | Analyzing the Snapchat ad

2 min

In this video, we talk about analyzing your Snapchat ad.

6 MB To the text tutorial: Snapchat Advertising Analysis: Optimize Your Campaigns

Graduation

2 Videos · 5 minutes

43 Open

Snapchat tutorial: 13.1 | Disclaimer

3 min

In this video there is an important disclaimer for dealing with Snapchat marketing.

6 MB To the text tutorial: Legal Notices for Snapchat Marketing

44 Open

Snapchat tutorial: 13.2 | Completion

2 min

In this last lesson, I would like to say goodbye to you.

12 MB To the text tutorial: Successfully complete and implement Snapchat course

Details of the content

A round-up with depth: Snapchat marketing in all its important facets

In this tutorial, trainer Tobias Becker shows you how to use the social media platform Snapchat to attract a new target group for your company. Who can you reach on Snapchat? Primarily people aged between 14 and around 25.

Exactly your target group? Then take advantage of the marketing opportunities that Snapchat offers you. It's explicitly not about selling products via the chat function, but about gaining new fans and followers with the help of Snapchat stories and funny pictures and videos.

You can then sell products and make announcements to your newly generated audience to strengthen your business and expand your reach.

From the basics to placing ads and the Ads Manager

When you start this tutorial, you want to: get new followers on Snapchat, sell products and services, place ads and build reach .

To achieve this, you will first learn the basics of Snapchat and set up your account correctly. Over the course of the four-and-a-half-hour course, you will then focus on the various online marketing opportunities such as Snapchat stories.

You will learn how to set up geofilters for Snapchat, define your target group, create advertising graphics and set up your ads with the Ads Manager . All this in one tutorial - peppered with all kinds of practical tips and tricks.

Note

Licence: private and commercial Rights of use

Created with love by

Tobias Becker

My name is Tobias Becker. I am a student from Vienna and pass on my knowledge about entrepreneurship, social media marketing and investing as a video course lecturer. I work full-time in the online marketing sector and study business administration with a focus on finance and digital marketing in Vienna. I also run a YouTube channel about shares and show people how they can make their money work for them successfully.

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35 contents

Snapchat: placing ads, building reach & basics (tutorial)

44 Videos, 279 minutes

Introduction

Snapchat tutorial: 1 | Introduction

Snapchat: Grundlagen

Snapchat tutorial: 2.1 | What is Snapchat?

Snapchat tutorial: 2.2 | Advantages and disadvantages of Snapchat

Snapchat tutorial: 2.3 | Snapchat app - Download

Snapchat: First Steps to Success

Snapchat tutorial: 3.1 | Create a Snapchat account

Snapchat tutorial: 3.2 | Snapchat tour

Snapchat tutorial: 3.3 | Set Snapchat profile picture

Snapchat tutorial: 3.4 | Edit Snapchat profile picture

Snapchat tutorial: 3.5 | Snapchat settings

Snapchat tutorial: 3.6 | Making Snapchat settings on the PC

Snapchat: Pictures & Videos – Options

Snapchat tutorial: 4.1 | Add friends

Snapchat tutorial: 4.2 | Create snap - image and filter

Snapchat tutorial: 4.3 | Create Snap - Add text

Snapchat tutorial: 4.4 | Create Snap - drawing, emojis and stickers

Snapchat: Chat, location, Story

Snapchat tutorial: 5.1 | Snapchat-Privatchat

Snapchat tutorial: 5.2 | Snapchat location

Snapchat tutorial: 5.3 | Snapchat story

Snapchat: Create & set up geofilter

Snapchat tutorial: 6.1 | Create Snapchat geofilters for free with Canva image editing program

Snapchat tutorial: 6.2 | Set up Snapchat geofilters

Snapchat: Tips & Tricks

Snapchat tutorial: 7.1 | Quick marketing method

Snapchat tutorial: 7.2 | Use your traffic sources!

Snapchat tutorial: 7.3 | Keep a tracking list

Snapchat tutorial: 7.4 | Play the long game

Snapchat tutorial: 7.5 | Coupon code

Snapchat: Everything you need to know!

Snapchat tutorial: 8.1 | Marketing - when should you post on Snapchat?

Snapchat tutorial: 8.2 | Marketing - which content works best on Snapchat?

Snapchat tutorial: 8.3 | More tips and tricks

Target group & inventory analysis

Snapchat tutorial: 9.1 | Define your own target group

Snapchat tutorial: 9.2 | Create persona

Snapchat tutorial: 9.3 | What are your customers looking for?

Introduction to Snapchat Ads

Snapchat tutorial: 10.1 | Things to know about Snapchat advertising

Snapchat tutorial: 10.2 | Setting up a Snapchat business account and ad overview

Snapchat tutorial: 10.3 | Different advertising options (Snap Ads, Story Ad, Collection Ad)

Snapchat tutorial: 10.4 | What targeting options are available?

Snapchat: Create advertising graphics

Snapchat Tutorial: 11.1 | Design Snapchat Ads with Canva

Snapchat tutorial: 11.2 | Download Snapchat video ad in Snapchat (with swipe up ...)

Snapchat tutorial: 11.3 | Designing Snapchat ads with Snap Publisher

Snapchat Ads: Set up advertising

Snapchat tutorial: 12.1 | Set up Snapchat Ads with the Ads Manager - 1 Campaign

Snapchat tutorial: 12.2 | Setting up Snapchat Ads with the Ads Manager 2 - Ad Set

Snapchat tutorial: 12.3 | Set up Snapchat Ads with the Ads Manager 3 - Ads

Snapchat Tutorial: 12.4 | Snapchat Ads Instant Create

Snapchat tutorial: 12.5 | Analyzing the Snapchat ad

Graduation

Snapchat tutorial: 13.1 | Disclaimer

Snapchat tutorial: 13.2 | Completion

Details of the content

A round-up with depth: Snapchat marketing in all its important facets

From the basics to placing ads and the Ads Manager

Comment now „Snapchat: placing ads, building reach & basics (tutorial)“

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