Language: German

Snapchat: placing ads, building reach & basics (tutorial)

Online Marketing & Business, Business, Marketing & Sales 44 Videos · 4.7 h Video training · English

by Tobias Becker

Young target group in mind? Then take your online marketing to Snapchat. In this four-and-a-half-hour tutorial, Tobias Becker shows you how to win new fans and followers with Snapchat stories, for example. Place ads - place products - build reach. This is how it works!

How to: How to achieve successful social media marketing on Snapchat
Start with the basics and get to know the platform and all its possibilities
Get started with your own Snapchat profile, gain new followers and place your products
Practical and detailed - a video tutorial by Tobias Becker lasting over four and a half hours

When should you post on Snapchat? What content works? How can you place ads and use the Snapchat Ads Manager? All this, more and lots of tips and tricks in this tutorial!

content

44 Videos, 279 minutes

Introduction

1 Videos · 2 minutes

01 Open

Snapchat tutorial: 1 | Introduction

In this video, I'll give you a very brief introduction to the Snapchat video course.

14 MB

Snapchat tutorial: 1 | Introduction

2 min Open

14 MB

Snapchat: Grundlagen

3 Videos · 16 minutes

02 Open

Snapchat tutorial: 2.1 | What is Snapchat?

In this video, I explain in detail what Snapchat actually is.

12 MB

03 Open free of charge

Snapchat tutorial: 2.2 | Advantages and disadvantages of Snapchat

In this video, I explain the advantages and disadvantages of Snapchat in detail.

14 MB

04 Open

Snapchat tutorial: 2.3 | Snapchat app - Download

In this video, I explain how to download the Snapchat smartphone app.

9 MB

Snapchat tutorial: 2.1 | What is Snapchat?

6 min Open

12 MB

Snapchat tutorial: 2.2 | Advantages and disadvantages of Snapchat

8 min Open

14 MB

Snapchat tutorial: 2.3 | Snapchat app - Download

2 min Open

9 MB

Snapchat: First Steps to Success

6 Videos · 27 minutes

05 Open

Snapchat tutorial: 3.1 | Create a Snapchat account

In this video, I show you how to create an account on Snapchat.

10 MB

06 Open

Snapchat tutorial: 3.2 | Snapchat tour

In this video, I give you a little Snapchat tour.

46 MB

07 Open

Snapchat tutorial: 3.3 | Set Snapchat profile picture

In this video we set a profile picture.

28 MB

08 Open

Snapchat tutorial: 3.4 | Edit Snapchat profile picture

In this video we edit this profile picture again.

15 MB

09 Open

Snapchat tutorial: 3.5 | Snapchat settings

In this video I show you which settings you need to make.

22 MB

10 Open

Snapchat tutorial: 3.6 | Making Snapchat settings on the PC

In this video we also discuss the settings on the PC.

8 MB

Snapchat tutorial: 3.1 | Create a Snapchat account

4 min Open

10 MB

Snapchat tutorial: 3.2 | Snapchat tour

6 min Open

46 MB

Snapchat tutorial: 3.3 | Set Snapchat profile picture

5 min Open

28 MB

Snapchat tutorial: 3.4 | Edit Snapchat profile picture

3 min Open

15 MB

Snapchat tutorial: 3.5 | Snapchat settings

7 min Open

22 MB

Snapchat tutorial: 3.6 | Making Snapchat settings on the PC

2 min Open

8 MB

Snapchat: Pictures & Videos – Options

4 Videos · 25 minutes

11 Open

Snapchat tutorial: 4.1 | Add friends

In this video we discuss adding friends.

15 MB

12 Open

Snapchat tutorial: 4.2 | Create snap - image and filter

In this video, I show you how to create your first snap.

62 MB

13 Open

Snapchat tutorial: 4.3 | Create Snap - Add text

In this video I explain how to add a text.

19 MB

14 Open

Snapchat tutorial: 4.4 | Create Snap - drawing, emojis and stickers

In this video I show you how to draw on the snap.

43 MB

Snapchat tutorial: 4.1 | Add friends

3 min Open

15 MB

Snapchat tutorial: 4.2 | Create snap - image and filter

8 min Open

62 MB

Snapchat tutorial: 4.3 | Create Snap - Add text

5 min Open

19 MB

Snapchat tutorial: 4.4 | Create Snap - drawing, emojis and stickers

9 min Open

43 MB

Snapchat: Chat, location, Story

3 Videos · 14 minutes

15 Open

Snapchat tutorial: 5.1 | Snapchat-Privatchat

In this video we discuss the Snapchat private chat.

18 MB

16 Open

Snapchat tutorial: 5.2 | Snapchat location

In this video we focus on the Snapchat location.

38 MB

17 Open

Snapchat tutorial: 5.3 | Snapchat story

In this video, we talk about the Snapchat story.

30 MB

Snapchat tutorial: 5.1 | Snapchat-Privatchat

4 min Open

18 MB

Snapchat tutorial: 5.2 | Snapchat location

4 min Open

38 MB

Snapchat tutorial: 5.3 | Snapchat story

6 min Open

30 MB

Snapchat: Create & set up geofilter

2 Videos · 26 minutes

18 Open

Snapchat tutorial: 6.1 | Create Snapchat geofilters for free with Canva image editing program

In this video, we talk about the free Snapchat geofilter.

87 MB

19 Open

Snapchat tutorial: 6.2 | Set up Snapchat geofilters

In this video, we talk about how to set up the Snapchat geofilter.

102 MB

Snapchat tutorial: 6.1 | Create Snapchat geofilters for free with Canva image editing program

16 min Open

87 MB

Snapchat tutorial: 6.2 | Set up Snapchat geofilters

10 min Open

102 MB

Snapchat: Tips & Tricks

5 Videos · 30 minutes

20 Open

Snapchat tutorial: 7.1 | Quick marketing method

This video gives you a few tips along the way (1/5).

34 MB

21 Open

Snapchat tutorial: 7.2 | Use your traffic sources!

This video gives you a few tips along the way (2/5).

9 MB

22 Open

Snapchat tutorial: 7.3 | Keep a tracking list

This video gives you a few tips along the way (3/5).

10 MB

23 Open

Snapchat tutorial: 7.4 | Play the long game

This video gives you a few tips along the way (4/5).

14 MB

24 Open

Snapchat tutorial: 7.5 | Coupon code

This video gives you a few tips along the way (5/5).

12 MB

Snapchat tutorial: 7.1 | Quick marketing method

5 min Open

34 MB

Snapchat tutorial: 7.2 | Use your traffic sources!

5 min Open

9 MB

Snapchat tutorial: 7.3 | Keep a tracking list

6 min Open

10 MB

Snapchat tutorial: 7.4 | Play the long game

8 min Open

14 MB

Snapchat tutorial: 7.5 | Coupon code

6 min Open

12 MB

Snapchat: Everything you need to know!

3 Videos · 10 minutes

25 Open

Snapchat tutorial: 8.1 | Marketing - when should you post on Snapchat?

In this video, we talk about things you need to be aware of.

5 MB

26 Open

Snapchat tutorial: 8.2 | Marketing - which content works best on Snapchat?

In this video, I show you which types of content work best.

4 MB

27 Open

Snapchat tutorial: 8.3 | More tips and tricks

In this video we discuss a few tips & tricks.

7 MB

Snapchat tutorial: 8.1 | Marketing - when should you post on Snapchat?

3 min Open

5 MB

Snapchat tutorial: 8.2 | Marketing - which content works best on Snapchat?

3 min Open

4 MB

Snapchat tutorial: 8.3 | More tips and tricks

4 min Open

7 MB

Target group & inventory analysis

3 Videos · 36 minutes

28 Open

Snapchat tutorial: 9.1 | Define your own target group

In this video, we discuss defining the target group for your Snapchat marketing.

247 MB

29 Open

Snapchat tutorial: 9.2 | Create persona

In this video we discuss how to create a persona.

159 MB

30 Open

Snapchat tutorial: 9.3 | What are your customers looking for?

In this video, we explain what your customers are actually looking for.

38 MB

Snapchat tutorial: 9.1 | Define your own target group

15 min Open

247 MB

Snapchat tutorial: 9.2 | Create persona

9 min Open

159 MB

Snapchat tutorial: 9.3 | What are your customers looking for?

12 min Open

38 MB

Introduction to Snapchat Ads

4 Videos · 25 minutes

31 Open

Snapchat tutorial: 10.1 | Things to know about Snapchat advertising

This video provides useful information about Snapchat advertising.

13 MB

32 Open

Snapchat tutorial: 10.2 | Setting up a Snapchat business account and ad overview

In this video, we set up a Snapchat business account.

34 MB

33 Open

Snapchat tutorial: 10.3 | Different advertising options (Snap Ads, Story Ad, Collection Ad)

In this video we explain the different advertising options.

16 MB

34 Open

Snapchat tutorial: 10.4 | What targeting options are available?

In this video I show you which targeting options are available.

10 MB

Snapchat tutorial: 10.1 | Things to know about Snapchat advertising

7 min Open

13 MB

Snapchat tutorial: 10.2 | Setting up a Snapchat business account and ad overview

5 min Open

34 MB

Snapchat tutorial: 10.3 | Different advertising options (Snap Ads, Story Ad, Collection Ad)

7 min Open

16 MB

Snapchat tutorial: 10.4 | What targeting options are available?

6 min Open

10 MB

Snapchat: Create advertising graphics

3 Videos · 33 minutes

35 Open

Snapchat Tutorial: 11.1 | Design Snapchat Ads with Canva

In this video, I'll show you how to design Snapchat graphics with Canva.

92 MB

36 Open

Snapchat tutorial: 11.2 | Download Snapchat video ad in Snapchat (with swipe up ...)

In this video, we discuss Snapchat video ads.

22 MB

37 Open

Snapchat tutorial: 11.3 | Designing Snapchat ads with Snap Publisher

In this video we focus on the Ads Publisher.

42 MB

Snapchat Tutorial: 11.1 | Design Snapchat Ads with Canva

16 min Open

92 MB

Snapchat tutorial: 11.2 | Download Snapchat video ad in Snapchat (with swipe up ...)

4 min Open

22 MB

Snapchat tutorial: 11.3 | Designing Snapchat ads with Snap Publisher

13 min Open

42 MB

Snapchat Ads: Set up advertising

5 Videos · 30 minutes

38 Open

Snapchat tutorial: 12.1 | Set up Snapchat Ads with the Ads Manager - 1 Campaign

In this video, we set up an ad in Snapchat's Ads Manager (1/3).

18 MB

39 Open

Snapchat tutorial: 12.2 | Setting up Snapchat Ads with the Ads Manager 2 - Ad Set

In this video, we set up an ad in Snapchat's Ads Manager (2/3).

43 MB

40 Open

Snapchat tutorial: 12.3 | Set up Snapchat Ads with the Ads Manager 3 - Ads

In this video, we set up an ad in Snapchat's Ads Manager (3/3).

20 MB

41 Open

Snapchat Tutorial: 12.4 | Snapchat Ads Instant Create

In this video we discuss the Snapchat Instant Create.

23 MB

42 Open

Snapchat tutorial: 12.5 | Analyzing the Snapchat ad

In this video, we talk about analyzing your Snapchat ad.

6 MB

Snapchat tutorial: 12.1 | Set up Snapchat Ads with the Ads Manager - 1 Campaign

6 min Open

18 MB

Snapchat tutorial: 12.2 | Setting up Snapchat Ads with the Ads Manager 2 - Ad Set

14 min Open

43 MB

Snapchat tutorial: 12.3 | Set up Snapchat Ads with the Ads Manager 3 - Ads

4 min Open

20 MB

Snapchat Tutorial: 12.4 | Snapchat Ads Instant Create

4 min Open

23 MB

Snapchat tutorial: 12.5 | Analyzing the Snapchat ad

2 min Open

6 MB

Graduation

2 Videos · 5 minutes

43 Open

Snapchat tutorial: 13.1 | Disclaimer

In this video there is an important disclaimer for dealing with Snapchat marketing.

6 MB

44 Open

Snapchat tutorial: 13.2 | Completion

In this last lesson, I would like to say goodbye to you.

12 MB

Snapchat tutorial: 13.1 | Disclaimer

3 min Open

6 MB

Snapchat tutorial: 13.2 | Completion

2 min Open

12 MB

Details of the content

A round-up with depth: Snapchat marketing in all its important facets
In this tutorial, trainer Tobias Becker shows you how to use the social media platform Snapchat to attract a new target group for your company. Who can you reach on Snapchat? Primarily people aged between 14 and around 25.
Exactly your target group? Then take advantage of the marketing opportunities that Snapchat offers you. It's explicitly not about selling products via the chat function, but about gaining new fans and followers with the help of Snapchat stories and funny pictures and videos.
You can then sell products and make announcements to your newly generated audience to strengthen your business and expand your reach.

From the basics to placing ads and the Ads Manager

When you start this tutorial, you want to: get new followers on Snapchat, sell products and services, place ads and build reach .

To achieve this, you will first learn the basics of Snapchat and set up your account correctly. Over the course of the four-and-a-half-hour course, you will then focus on the various online marketing opportunities such as Snapchat stories.

You will learn how to set up geofilters for Snapchat, define your target group, create advertising graphics and set up your ads with the Ads Manager . All this in one tutorial - peppered with all kinds of practical tips and tricks.

Note

Licence: private and commercial Rights of use

Created with love by

Tobias Becker

My name is Tobias Becker. I am a student from Vienna and pass on my knowledge about entrepreneurship, social media marketing and investing as a video course lecturer. I work full-time in the online marketing sector and study business administration with a focus on finance and digital marketing in Vienna. I also run a YouTube channel about shares and show people how they can make their money work for them successfully.

Products