The design of texts is a fundamental skill in the graphic design software Adobe Illustrator. Whether you are designing text for a logo, a brochure, or a poster – the right text settings are crucial. In this tutorial, you will learn how to effectively use paragraph and character formats to format and design text precisely in Illustrator.
Key insights
- Paragraph and character formats are essential for text design in Illustrator.
- You can quickly adjust paragraphs and character elements by creating and editing formats.
- Changes to a format automatically apply to all text elements using that format.
Step-by-Step Guide
Step 1: Accessing Paragraph and Character Formats
To format text in Illustrator, start in the Window menu. Navigate to Type and choose Paragraph Styles and Character Styles. These two panels allow you to manage and adjust text settings.

Step 2: Creating a Paragraph Style
Select the desired text section and click the “Create New Paragraph Style” button at the bottom. This will automatically generate a new style that you can rename. Double-click the style to name it, for example, “Paragraph in Text.”

Step 3: Adjusting Paragraph Style Options
By double-clicking the style again, you open the options. Here you can make various adjustments, such as the font, font size, and tracking. These adjustments will be displayed in the overview under “General.”

Step 4: Adjusting Tracking and Indents
Experiment with the settings to change the tracking. When you reset the tracking to “0,” you can immediately see the effects. You can also set indents, for example, a left indent of 10 points.

Step 5: Applying Style to Multiple Paragraphs
If you have multiple paragraphs, you just need to click on the desired paragraph and select the newly created paragraph style. The style will automatically be applied to all selected texts. If a plus sign appears, click the style again to apply the changes.

Step 6: Making Changes to Paragraph Styles
If you want to change the settings later, simply double-click the paragraph style and adjust the basic settings, such as the font or the indent. All elements using that format will be automatically updated.

Step 7: Applying Character Styles
Character styles work similarly to paragraph styles, but they only change specific words or letters. Highlight the text you want to format and click on “Create New Style.” Double-click the new character style to name it and optionally change the font.

Step 8: Using Character Styles
If you have a new word in your text, you can select the character style, and only the highlighted word will be adjusted. This allows for targeted changes without affecting the entire paragraph.
Summary – Effective Text Formatting in Illustrator: Explained Paragraph and Character Styles
You have now learned how to apply paragraph and character styles in Adobe Illustrator. With these tools, you can effectively design your texts, make changes quickly, and thus greatly simplify your design projects.
Frequently Asked Questions
How do I create a new paragraph style?Select the desired text and click on “Create New Paragraph Style.”
What happens if I make changes to a paragraph style?All texts using that format will be automatically updated.
Can I only adjust specific words with character styles?Yes, character styles allow you to change only the highlighted words without affecting the entire paragraph.
How do I find the options for a style?Double-click on the paragraph or character style to open the options.
Does Illustrator support hyphenation?Yes, you can set hyphenation directly in the paragraph style options.