Exporting videos can often be a challenge, especially when it comes to choosing the right settings for different platforms. In this guide, you will learn how to efficiently prepare video content for platforms such as YouTube, Instagram and Facebook. You will receive valuable tips and tricks to achieve the best results without spending unnecessary time on settings.
Key takeaways To achieve the best video quality for different platforms, it's important to choose the right bitrate and resolution. Make sure that the bitrate is not too high to minimize the file size while maintaining quality. use the specific specifications of the platforms and experiment with your own settings if necessary.
Step-by-step guide
Selecting the export settings
When you export your video in Premiere Pro, go to "Export media". Here you have the option to choose from various presets. These presets are specially optimized for different platforms. Start with the YouTube 1080p presets, which already offer a resolution of 1920 x 1080 pixels and a bitrate of 16 Mbit.
Adjusting the bitrate for YouTube
For YouTube, the bit rate of 16 Mbit is sufficient in most cases. However, if you switch to 4K quality, you may be inclined to set a bit rate of 40 Mbit. You should be careful here, as 30 Mbit is often more suitable for reducing the file size.
Selecting the upload path
To simplify the upload, you can click on YouTube in the publishing settings and log in directly. This saves you steps and allows you to upload your video quickly by just hitting "Export".
Native bitrates
Note that high bitrates such as 100 Mbit will result in an overly large file that will take up more disk space than you may want. Instead, you should stick to recommended bit rates that make uploading easier and do not negatively affect the quality of your videos.
Export settings for Instagram
There are specific requirements for Instagram that you should adhere to. Make sure you export at 8 Mbit as these are the recommended settings for the platform. Depending on the target size of your file, it may also make sense to use the 8 Mbit bitrate for Full HD videos to maintain quality without exceeding the file size.
Creating custom presets
If the platform you want to upload to is not present in the predefined settings, you can always create a custom preset. Start with a basic preset, such as the YouTube 1080p preset, and adjust the page settings and bitrate according to your requirements.
Using ProRes for previews
If you want to create a preview of your video without compressing the file unnecessarily, I recommend using the ProRes format. To do this, select the QuickTime setting and then ProRes 422. This offers you a faster render time and good quality for the preview.
Output path and export
Once you have defined all the settings, you should select the output path for your video, for example on your desktop. Then click on "Export". The rendering time varies depending on the settings you have selected and your computer.
Upload and completion
It is up to you whether you click on "Queue" or directly on "Export". The export process starts and you can sit back and relax.
Final tip: Create previews
A useful tip is to use smaller export sizes for previews. This significantly reduces the waiting time and gives you a quicker overview of the edited content, even if the final quality of the preview is not as high.
Summary - Premiere Pro CC: Optimal export settings for YouTube, Instagram and Facebook
Choosing the right export settings in Premiere Pro is crucial to ensure the best quality of your videos for different platforms. Pay attention to the recommended bitrates and use specific presets to optimize your workflow and reduce upload times.
Frequently asked questions
How do I find the optimal export settings for each video?Use the predefined presets in Premiere Pro and customize them according to the platform.
Can I save a custom preset? Yes, you can save your custom presets to reuse them later.
What is the recommended bitratefor Instagram? 8 Mbit is the recommended bitrate for Instagram.
Which format is suitable for previews? Use the ProRes format for a fast preview and better render times.
What happens if I choose a bitrate that is too high?A bitrate that is too high leads to large file sizes and can make uploading to the platform more difficult.
